ingredients & sourcing
What makes LUNA & me great? It’s the energy and passion we put into our food. We work with fantastic produce that tastes sensational and we make that produce into the best food your pets have ever eaten.
Proudly British
We passionately believe in producing food that has been grown in harmony with nature and with the landscape around us. Integral to our story are the British farmers and producers that make up the LUNA & me family.
Ethical Standards of Care
Our ethics and values are deep-rooted to the core of our business. We believe in producing food that has been grown with respect for nature. Our principles have not changed and you can rest assured that we will continue to produce food that you can trust completely.
Grass Fed Meats
Grassland forms a vital part of our countryside. And we are proud to sell grass-fed cattle and sheep. The old-fashioned grasses and herbs are deep-rooted, drawing nutrients from the soil, with red and white clovers naturally drawing nitrogen from the air to fertilise the plants around them. It gives our cattle and sheep the perfect five-a-day nourishment with no need for health supplements.
Free Range Poultry
Our poultry products including duck, chicken and turkey come from ethical producers including from free range farmers that allow their birds to roam outside on healthy pastures in natural light, and with the freedom to display their natural instincts such as scratching for food and dust bathing. These contented birds have properly developed bones and muscles and a strong natural immunity.
Properly Wild
Exmoor is home to our wild venison. With its spectacular moorland, rich oak woodland, clear streams and dramatic coastline, Exmoor has a great variety of habitats. These diverse habitats provide homes for a vast array of species, including majestic red deer. Exmoor is so important for wildlife that almost a third of the National Park is protected under UK and European law.
Outdoor Bred
Our Pork comes from high welfare farmers including those that are properly farrow and live outside for their entire lives. They lead an active, outdoor life, spending their time happily grazing, foraging, rooting and wallowing just like pigs should. This means their meat has a distinctive, rich flavour and a fantastic texture.
Vegetable & Fruit
We only use the finest quality ethically sourced ingredients for our fruit and vegetables.
Unrivalled Quality
We have received the countries highest accolades and are proud for every product on our menu to be officially evaluated as the Highest-Rated Pet Food in the UK.