why raw

Fur is 90% protein, and to get a velvet soft coat with lots of volume and shine and, less moulting, you need a high-quality animal protein diet! Switch to raw and watch your cat or dog get a gorgeous, shiny coat and, with less moulting too!

Does you cat's poo weigh as much as the food they are eating? Wondering if they are getting any nutrients from the food in their bowl? Raw fed poo is small, firm and biodegradable! Free of fillers, questionable ingredients and preservatives, a raw diet is more digestible and therefore less waste is eliminated.

Food allergies are the No.1 reason people consider switching to raw. Why? Because it works! Itching, scratching, and feet chewing may be food allergy symptoms that can all be eliminated by choosing to feed a natural raw diet.

Does your cat have tear stains? Tried all sorts of remedies to keep the face clean? Commercially prepared foods contain tons of preservatives that cause tearing. Switch to raw and watch it disappear! See results in as little as 2 – 3 weeks.

Chronic ear infections can make life miserable for your pet. Expensive vet visits, antibiotics and treatments, and the problem still doesn’t go away! Most ear infections are caused by Malassezia or Candida yeast, which thrives on sugars found in a carbohydrate-rich, dry food diet. Switch to raw, eliminating the carbohydrates which inhibits yeast growth, and ear infections may become a distant memory.

Poor dental health, particularly the build up of plaque and tartar, is a huge concern for pet owners. Toss away those useless green 'toothbrushes' – your cat or dog was born to chew raw bones! Feed them like nature intended, and you won’t have tartar build up or smelly breath anymore! We recommend including raw meaty bones regularly in your raw feeding menu. By feeding raw your cat or dog will have clean teeth and fresh breath in as little as 6 days!

Raw diets are 60-70% moisture, so your cat won't need excessive amounts of water to rehydrate their dry food. In addition to being properly hydrated, they will also have improved liver and kidney function. Prevent urinary tract infections, bladder and kidney stones and lawn burn from highly acidic urine, simply with proper hydration.

When your pet feels better they are more alert and eager to play! Properly nourished, your dog or cat will have newfound energy and interests. It's never too late to switch. The most common comment from senior pet owners is that they wishes they had made the switch years ago! Kitten & puppy owners also notice their puppy & kitten has a better attention span and interest in learning when fed a diet without excessive sugars from starchy carbohydrates.

Raw fed cats & dogs have a stronger, more resilient immune system. This makes them less prone to viruses and bacteria that can make your pet sick.